3 Best Practices – Achieving Organic Sales Growth

Written by Delia Colquhoun on Feb. 28, 2020

Most business owners would probably agree that, when it comes to sales, there’s always room for improvement. To this end, every company should strive for organic sales growth — that is, increases from existing operations unrelated to a merger or acquisition.

That’s not to say a merger or acquisition is necessarily a bad idea, but you can’t rely on major moves like this to regularly boost your numbers. Let’s look at three best practices for achieving organic sales growth.

1. Attentive customer service

Premier customer service is more than just a smile and a handshake. Are your employees really hearing clients’ problems and concerns? Do their solutions not only fix the issue but also, whenever possible, exceed the customers’ expectations?

The ability to conduct productive dialogues with your customers is a key to growing sales. Maintaining a positive, ongoing conversation starts with resolving any negative (or potentially negative) issues that arise as quickly as possible under strictly followed protocols. It also includes simply checking in with customers regularly to see what they may need.

2. Smart marketing

Do you often find yourself wondering why all your marketing channels aren’t generating new leads for your business? Most likely, it’s because some of those channels are no longer connecting with customers and prospects.

Therefore, you might want to step back and reassess the nature and strengths of your company. If you work directly with the buying public, you may want to cast as wide a net as possible. But if you sell to a specific industry or certain types of customers, you may be able to grow sales organically by focusing on professional networking groups, social organizations and trade associations.

3. Great employees

Ultimately, people are what make or break a company. Even the best idea can fail if employees aren’t fully prepared and committed to designing, producing, marketing and selling that product or service. Of course, as you well know, employing talented, industrious staff requires much more than simply getting them to show up for work.

First, you must train employees well. This means they need to know both: 1) how to do their jobs, and 2) how to help grow sales. You might ask: Does every worker really contribute to sales? In a sense, yes, because quality work — from entry-level office staff to executives in corner offices — drives sales.

Second, once an employee is trained, he or she must be periodically retrained. Happy workers are more productive and more likely to preach the excellence of your company’s products or services to friends and family. Sales may occur as a result.

The right moves

These best practices are, obviously, general in nature. The specific moves you need to make to boost your business’s sales numbers will depend on your size, industry, market and focus. Contact us to help you identify optimal strategies for organic sales growth and measure the results. 

If you would like more information or have any questions, feel free to contact us at 780.466.6204, or click here to send us an email. 

Delia Colquhoun

Delia Colquhoun

Marketing and Sales Coordinator

Delia joined KWB as the Marketing and Sales Co-ordinator in July 2019.
She brings with her over 7 years experience in Marketing as well as over 25 years experience in Public Relations and Customer Service.

Delia was born in South Africa but made Canada her home in 2002. Delia has one son and is patiently waiting for grand babies.

Delia volunteers at The Hope Mission, The Mustard Seed, Dreams Take Flight and the Make a Wish Foundation. She enjoys giving back to the Community and enjoys Edmonton’s festivals and Farmers Markets in her spare time.

Delia's Contact Information

Other Posts by Delia

Oct 1 2019
The 2019 KWB Bunnock Champions Are…..

Partner, Richard Ouellette and Edzel Agustin (who does work for KWB in the Philippines).  Who knew that the Philippines had such accomplished Bunnock players? It was a tough morning but we eventually crowned the winners of the 12th Annual KWB Bunnock Cup! For those who are scratching their heads wondering what the Bunnock

Oct 29 2019
Accounting Terms

Here are some of the most common terms used in Accounting today: AR = Accounts Receivable – The amount of money owed by customers or clients to a business after goods and/or services have been delivered or used.AP = Accounts Payable – The amount of money a company owes creditors (suppliers, etc.)

Nov 5 2019
Ask an Accountant

Welcome to our new monthly segment, “Ask an Accountant”.  We are giving you the opportunity to ask us a question and in addition to answering you directly we may post the question and answer anonymously in a future Newsletter. Simply email your question to:  info@kwbllp.com with the heading “Ask an Accountant” and

Feb 22 2020
The best times to post on Social Media

This blog informs you of the best times to post on social media in 2020. What is the best time to post on Facebook in 2020? The best time to post on Facebook is between 11 a.m. and 4 p.m. The best day to post on Facebook is Wednesday. While 

Feb 10 2020
Tax Changes for 2020

The Canadian Revenue Agency recently made some tax changes that may affect you and your business in 2020. ANNUAL INFLATION ADJUSTMENT Each year, most (but not all) income tax and benefit amounts are indexed to inflation. In early December, the Canada Revenue Agency announced that the inflation rate that will be used to index

Feb 10 2020
HVAC and Plumbing Business Owner Event

KWB is hosting a tailor-made event for HVAC and Plumbing business owners. At this event we will show you how to make the most of your Quickbooks Online software and introduce you to some apps that we know will save you time and money.  We understand what keeps you up at night: Do

Mar 23 2020
Relief for the Energy Sector

Immediate action will protect jobs and provide economic relief to the oil and gas industry Overview The Government is providing economic relief to Alberta’s energy industry to address challenges resulting from the COVID-19 pandemic and declining oil prices due to an international price war. The energy sector supports more than 500,000 jobs across

Mar 24 2020
Support for Employers – New Supports Announced 23/03/2020

Corporate income tax changes Corporate income tax balances and instalment payments will be deferred from March 19 until August 31, 2020 to increase employers’ access to cash so they can pay employees, address debts and continue operations. Education property tax deferral Education property tax rates will be frozen at last year’s level – reversing

Mar 25 2020
Government introduces Canada Emergency Response Benefit to help workers and businesses

March 25, 2020 - Ottawa, Ontario - Department of Finance Canada The Government of Canada is taking strong, immediate and effective action to protect Canadians and the economy from the impacts of the global COVID-19 pandemic. No Canadian should have to choose between protecting their health, putting food on the table, paying for their

Mar 31 2020
What is the Canada Emergency Business Account?

The new Canada Emergency Business Account will provide interest-free loans of up to $40,000 to small businesses and not-for-profits, to help cover their operating costs during a period where their revenues have been temporarily reduced. To qualify, these organizations will need to demonstrate they paid between $50,000 to $1 million in total