October Charity Event: CIBC Run for the Cure

Every year, thousands of people across Canada come together to raise money for the CIBC Run For the Cure, in support of the Canadian Cancer Society (CCS).

This year about 8.5 million dollars was raised to go towards breast cancer research, support services, health education and advocacy programs. This year was the 23rd annual event, and in the face of Covid-19 pandemic the run was set up a bit differently.

Typically, individuals or teams come together to collect donations from their community with the end point of running together with their local chapter to raise awareness and celebrate reaching their donation goals. In 2020, the reality is that running together is not a safe option, so a new virtual experience replaced the usual in-person event.

As community is an important pillar at KWB, we decided to lace up our runners, download our running apps, and start fundraising for the October 6th event!

Donations from a distance 

The first step in participating in the CIBC Run for the Cure is setting and raising a fundraising goal. As our newest team member, and a passionate advocate for CCS, I was running on behalf of KWB Chartered Professional Accountants from my home city of Ottawa, ON. I’ve ran the previous 4 years and it’s always been a highlight of my year to participate in such a great event.

The team at KWB were supportive as ever and pledged to meet my donations at 50%. Every month, our team pledges to raise money through employee donations only to help a local charity. Since the Run for the Cure is a wonderful Canadian initiative, we were happy to give to such a great cause. Ultimately, we raised just under $600 for the Canadian Cancer Society.

Ready… Set… Virtually Go

In the weeks leading up to the race, a few setbacks came up. An unfortunate case of pneumonia benched me from running myself but with some virtual support from the KWB team and a few friends here in Ottawa, I was able to walk my goal. In solidarity with me, I even had a friend run a 5km of their own to keep me encouraged and and feeling connected to the event.

In the end, more than 25,000 Canadian participated in the virtual event and the run to raise donations for breast cancer research. It was an incredible feat in the midst of a pandemic that demonstrated Canadians’ perseverance and spirit despite hardships and safety concerns in the world today.

Giving Back to our Community

I am proud to work with a team of caring and supportive individuals. If just one person can make a difference, then our team is looking to move mountains! We’re a proud member of the B1G1 community and looking forward to our November charity events.

If you have any questions, or want to let us know about a community initiative you can email us at [email protected].

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